Updated for 2023!
In 2017, Christopher Weed introduced his first two books for family entertainers, and over 1000 magicians, jugglers, ventriloquists, foam party providers, and party rental business owners read these books and applied them in their businesses. These books were also the basis for a number of lectures both in-person and virtually for many industry conferences.
The feedback was amazing--These books literally changed the lives of many party entrepreneurs, and the way they used social media to promote their businesses.
Countless people said it was the best lecture they'd ever seen at a convention.
As the industry has changed, and Christopher's businesses have grown, his focus has broadened to the party industry as a whole--entertainers, party rentals, inflatables, and related services, and this book is the continuation of this journey to help party entrepreneurs. These reflect the industry's latest best practices, changes to social media, and are written for anyone who's in the party industry, whether you own one bounce house, a warehouse full of tables, chairs, and tents, or are an entertainer.
There is a very precise, and highly successful formula Christopher has used to promote his party brands on social media-- which include, among others, Fantastic Fire Department, BubbleManiacs, Arizona Choo Choo Train, Mini Golf on the Go, and his forthcoming ventures for kids' sleepovers, holiday lighting and axe throwing.
With a daily investment of as little as $10 in boosted posts for each of his brands, following his proven formulas, he generates over $1,000,000 a year in revenue from typical local party entertainment markets like birthday parties, daycares, schools, churches and corporate events.
This book will teach you that formula--discussing how to set your social media pages up for maximum engagement and success, what to post, how to format posts to grab maximum engagement, targeting, photo selection, and more.
The book, almost 100 pages with lots of screen shots and illustrations, goes over the basics and gets you set up for success, using real world examples of the exact way to set up your Facebook and Instagram pages, discussion of your customer journey and sales funnel, targeting, boosted posts, how customers interact with your content, and more. The book also dives into a deeper problem faced by many small business owners--tackling the daily grind of figuring out what to post to build your brand, keep customers and would-be customers engaged, and subtle ways to format content to reach better demographics in your market. This book gives dozens of real world examples of content you can easily adapt and post in minutes to boost your brand. A special section talks about building your brand to reach more premium customers and what those customers seek when hiring a company for their event.
Books are delivered via email as a PDF within 24 hours of your order.